Hi! I’m Claire.

I’m a Product Marketing Manager specializing in go-to-market & content strategy.

Learn more

* 14.2M Impressions

* $2.3M in bottom-line revenue

* 25% increase in customer adoption

* 14.2M Impressions * $2.3M in bottom-line revenue * 25% increase in customer adoption

Highlights

  • Key responsibilities:

    • Led go-to-market strategies at soona.

    • Directed and executed organic content strategy.

    • Collaborated with cross-functional teams to develop targeted content strategies, resulting in a significant

      improvement in customer satisfaction and retention.

      Key Achievements:

    • Promoted at Soona three times within three years.

    • 25% increase in customer adoption.

    • Delivered $2.34M in bottom-line revenue.

    • 255% YoY growth in organic search sessions.

    • Hand selected by C-suite members to attend a two-day leadership & innovation ideation workshop. Presented a case study and research to leadership team.

  • Key Responsibilities:

    • Strategic global content marketing manager.

    • Responsible for managing multiple global social media accounts, owning athlete ambassador program, and collaborating with Fortune 500 partners.

    Key Achievements:

    • Drove $1M in annual revenue by leading B2C product launches.

    • 1M views on Instagram in 8 months.

    • Grew engagement by 162% in 3 months.

  • Key Responsibilities:

    • Strategic global content marketing manager.

    • Managed both the Random Golf Club social media accounts & Erik Anders Lang’s personal accounts. Audiences combined sub 500k.

    Key Achievements:

    • Garnered over 14.2M impressions in seven months for Random Golf Club— a new golf lifestyle brand.

    • Accumulated the highest views in accounts' social media history with over 4M views in seven months.

    • Produced a YouTube & Twitter livestream during the PGA Championship with over 2M active viewers.

    • Generated $1M revenue in six months.

    • Introduced a new short-form video strategy that increased social media engagement by 142%.

    • Launched new flagship website: Increased CTR by 722%.

  • My consultancy work can be seen in:

    Forbes, Vogue, Fast Company, TechCrunch, InStyle, Allure, and more.

Get to Know Me

I am a data and customer-centric storyteller with an entrepreneurial spirit. My greatest strength is the belief that everyone, everything, and every idea has potential.

With 8+ years of experience in go-to-market & content strategy, I lead teams in developing strategic marketing plans and creative campaigns that drive organic growth, increase brand awareness, and grow full-funnel leads.

⚡ Worked in: MarTech, AI, Outdoor Industry, Sports, Beauty, Brand & GTM Consultancy.

🏔 When I’m not in the office, you’ll find me backcountry skiing, photographing the Northern Lights, fly fishing in the rivers of Montana, and hiking in Glacier National Park.

people are talking.

  • "Claire consistently demonstrates a keen understanding of market dynamics, consumer behavior, and product positioning, paired with an innovative approach to campaigns and a strong ability to translate product features into compelling value propositions."

    Martine Read, VP of Strategy

  • "Claire is a creative leader that keeps everyone on-track, organized and leads her team with empathy."

    Katey Allen, Sr. Lifecycle Manager

  • "Claire demonstrates a keen sense for what it takes to get folks to buy into a product and a brand."

    James Tucker, Sr. Software Engineer

  • "Claire is a consistent driver of progress who everyone working with her can trust and depend on. I never saw her have an off day or show the weight of the many projects she juggles."

    Zach Moosbrugger, Director of Product Design

“Go out into the world, and tell a story that means something to you.”

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“Go out into the world, and tell a story that means something to you.” *